Privacy Policy

Last updated: 19 may 2021

Privacy Policy and Notice on the rocessing of Personal Data

Paradis Pietrasanta Srl, respect the privacy of every individual who visits our Properties and/or uses any of our websites.

This Privacy Policy applies to personal data that:

  • is provided to us when you stay or travel with us (or make enquiries to stay or travel with us) either by you or by a third party through whom you have made an enquiry or booking;
  • we collect from you when you visit any Paradis Pietrasanta’s websites or which we obtain from any communications with you.

The following sections of this Privacy Policy describe the types of personal data we collect, how and for what purposes we use that personal data, with whom we share it, and the choices and rights available to you regarding our use of your personal data. We also describe the measures we take to protect the security of the personal data we hold and how to contact us about our privacy practices, and to exercise your rights.

Click on one of the links below to jump to the listed section:

1. Data Controller
2. Personal data we collect
3. Use of personal data
4. Sharing personal data
5. Your rights
6. Data transfers
7. How we protect your personal data
8. How long we keep personal data for
9. Links to other websites
10. Cookie
11. Updates to our Privacy Policy
12. How to contact us

1. Data Controller

Paradis Pietrasanta Srl is the data controller with respect to your personal data.

2. Personal data we collect

2.1 Personal data you provide on a voluntary basis

We will collect, store and process information about you if you voluntarily provide us with such information in connection with the following:

  • filling in a form on any of our websites;
  • filling in a physical registration card;
  • opting in to receive marketing information with us;
  • creating an on-line account with us and managing your preferences;
  • contacting us by telephone or face to face (e.g. in the context of making a reservation);
  • sending us a letter, e-mail or social media message;
  • subscribing to receive a service from us (e.g. a newsletter, blog or by following us on social media);
  • requesting promotional information from us (e.g. information about any of our goods or services including Paradis Pietrasanta Srl gift cards);
  • participating in a survey, competition or prize draw; or
  • contributing content to us (e.g. for display on a Paradis Pietrasanta reviews).

The types of information we may obtain include:

  • name, address, email address, telephone number
  • passport and visa data, payment data, travel history and details of joint travellers;
  • dates of your stay or travel with us and associated charges;
  • purchase or delivery of products or services;
  • reviews and opinions about our brands, products and services;
  • information we receive about you from any third parties through whom you have booked your arrangements;
  • information we receive about you from other members of the Paradis Pietrasanta Srl (which may include information relating to a specific booking, travel dates, details of payments made to us, special requests and other information relating to your personal preferences (e.g. food and beverage preferences and interests).

‘Special category’ personal data

We do not collect data which is, by its nature, particularly sensitive (e.g. genetic data, biometric data, data revealing racial or ethnic origin, political opinions, sex life, sexual orientation, religion or other beliefs, data concerning health, criminal background or trade union membership) unless it is volunteered by you.

We may use certain sensitive (or “special category”) personal data where you have given your explicit consent to us doing so, to better serve and meet your needs. Such sensitive data is only shared with other members of the Paradis Pietrasanta Srl or our third party service providers acting as data processors (e.g. excursion providers, restaurants, transport providers) for the purpose of providing the services you request and will not be shared or used by us for any other purposes.

Examples of sensitive personal data we may collect and process include:

  • food allergies;
  • dietary requirements which may imply or suggest your religion, health or other sensitive personal data;
  • mobility requirements;
  • disabilities; and
  • medical conditions.

2.2 Personal data we collect automatically

When you visit a Paradis Pietrasanta Srl website, we may also collect certain data through the use of “cookies” and other automated means. Cookies are small pieces of data that are stored by your browser on your computer’s hard drive. We use cookies to gather data about the visitors to our websites, to enable us to improve our websites and deliver a better and more personalised service.

Data we collect through such means may comprise the following:

  • date and time;
  • originating IP address;
  • domain name;
  • type of browser and operating system used (if provided by the browser);
  • URL of the referring page (if provided by the browser);
  • object requested;
  • completion status of the request;
  • geographic location; or
  • language preferences.

To learn more about cookies, how they are used and how to exercise your choice with respect to their collection of information on this site, please click here. (link to 10.cookie policy )

3. Use of personal data

As a provider of luxury hospitality experiences, Paradis Pietrasanta Srl has a legitimate business interest in operating and improving its business and the services it offers. Paradis Pietrasanta Srl therefore uses and processes your personal data to:

  • help us create content that is relevant to our visitors;
  • make improvements to our websites and social media pages and ensure that content on these is presented in the most effective manner for you;
  • provide you with information, products or services that you request from us or which we feel may interest you;
  • facilitate bookings, payment and other administrative processes related to your stay or travel;
  • assess and help us understand general trends and patterns relating to our business;
  • provide for the safety and security of our guests and visitors;
  • manage general record keeping;
  • enable us to compile anonymous, aggregated statistics that allow us to understand how users use our websites and to help us improve the structure of our websites;
  • enable you to make reservations, and make payments;
  • meet any legal and/or regulatory requirements;
  • provide the products or services you request from us including providing personalised services; and
  • improve our products and services and to ensure our products and services are of interest to you.

Even where Paradis Pietrasanta Srl has a legitimate interest in processing your personal data, it will not do so to the extent that processing would override your interests, rights and freedoms to protect your personal data.

We may also use your personal data to protect against and prevent fraud, claims, and other liabilities and to comply with or enforce applicable legal requirements, industry standards, and our policies and terms. We use personal data for these purposes when it is necessary to protect, exercise or defend our legal rights, or when we are required to do so by applicable law.

In the situations set out below, we will only process your personal data when you have given us your specific consent and you have the right to withdraw your consent at any time (see Your rights below):

  • marketing and profiling purposes which are managed solely by Paradis Pietrasanta Srl. Your decision to provide your data for such purposes is optional and will have no consequence on your ability to stay with us or benefit from the requested services;
  • all purposes concerning a specific booking, the related stay or travel with us, and the provision of stay-specific services you have requested, in relation to processing of the relevant personal data by another member of the Paradis Pietrasanta Srl Property which collects that data. Your decision to provide personal data (including special category/sensitive personal data) to us is voluntary, however, if you do not provide such personal data you may no longer be able to benefit from our services.

We may process your personal data by both automated and manual means. We may use your personal data in other ways for which we provide specific notice at the time of collection.

4. Sharing personal data

We do not sell, otherwise disclose, or share data we collect and hold about you, except as described in this Privacy Policy.

We may share your personal data with third parties as described below:

  • other members of Paradis Pietrasanta Srl, or our affiliated companies, which may use this data to offer products and services to you consistent with the purposes identified in this Privacy Policy;
  • third party service providers who have been appointed as data processors to perform functions and services on our behalf and who will be provided only with personal data necessary to perform the services on our behalf but are not authorised by us to use such data for any other purposes (e.g. providers of services in respect of web hosting, payment processing, information technology systems, customer relationship management, booking and reservations management, marketing, auditing, administration);
  • reservations management platforms used by you on to make reservations at Paradis Pietrasanta restaurants;
  • third party providers of components of any package holiday, excursion, transfer, concierge arranged activity/experience or other service we arrange for you;
  • to our advisors and insurers in the event of a claim, dispute or where otherwise necessary;
  • where the Paradis Pietrasanta Srl Property you visit is operated, but not owned by the Paradis Pietrasanta Srl, (and its advisors and representatives);
  • if we are required to do so by law or pursuant to legal process or to comply with any applicable rules or regulations, or in response to a legitimate request from a law enforcement authority or other government official; and
  • we reserve the right to transfer personal data about you in the event that we sell or transfer all or a portion of our business or assets, in accordance with applicable law. Should such a sale or transfer occur, we will use reasonable efforts to direct the transferee to use data you have provided to us in a manner that is consistent with this Privacy Policy. Following such a sale or transfer, you may contact the entity to which we transferred your data with any inquiries concerning the processing of that data.

5. Your rights

We will only send you marketing communications if you “opted in” to receiving such communications. You have the right to “opt out” of receiving marketing communications, whether by email or otherwise, at any time. You can do this by (1) clicking the unsubscribe link displayed in any of the marketing e-mails you receive, (2) emailing to indicate you no longer wish to receive marketing communications, or (3) writing to us at the relevant address set out in How to contact us below.

If you are a “data subject” under applicable data protection law in the EU or United Kingdom, you will have the following rights in relation to personal data that we hold about you:

  • Right to Access – to request confirmation of whether we process personal data relating to you, and if so, to request a copy of that personal data;
  • Right to Rectification – to request that we rectify or update any personal data that is inaccurate, incomplete or outdated;
  • Right to Erasure – to request that we erase your personal data in certain circumstances, such as where we collected personal data on the basis of your consent and you withdraw your consent;
  • Right to Restriction of Processing – to request that we restrict the use of your personal data in certain circumstances, such as while we consider another request that you have submitted, for example a request that we update your personal data;
  • Right to Withdraw Consent – where you have given us consent to process your personal data, to withdraw your consent; and
  • Right to Data Portability – to request that we provide a copy of your personal data to you in a structured, commonly used and machine readable format in certain circumstances.

To exercise your rights as set out above or to make a complaint or submit an inquiry about our privacy practices, please contact the Paradis Pietrasanta Srl Data Protection Officer by (1) email at, or (2) writing to us at the relevant address set out in How to contact us below.

To help protect your privacy and maintain security, we may take steps to verify your identity before we can action your request.

6. Data transfers

We may transfer to, and store the data we collect about you in, countries other than the country in which the data was originally collected, including the United States, Canada or other destinations outside the European Economic Area (“EEA”) and the United Kingdom. Those countries may not have the same data protection laws as the country in which you provided the data. When we transfer your data to other countries, we will protect the data as described in this Privacy Policy and comply with applicable legal requirements providing adequate protection for the transfer of data to countries outside the EEA and outside the United Kingdom.

If you are located in the EEA or the United Kingdom, we will only transfer your personal data if:

  • the country to which the personal data will be transferred has been granted a European Commission adequacy decision; or
  • we have put in place appropriate safeguards in respect of the transfer, for example we have entered into EU standard contractual clauses and required additional safeguards with the recipient, or the recipient is a party to binding corporate rules approved by an EU or UK supervisory authority.

You may request more information about the safeguards that we have put in place in respect of transfers of personal data by contacting us as described in How to contact us below.

7. How we protect your personal data

We maintain administrative, technical and physical safeguards designed to protect the personal data you provide against accidental, unlawful or unauthorized destruction, loss, alteration, access, disclosure or use. Service providers and contractors who might have access to your data in order to provide services on our behalf will be contractually obliged to keep such data in confidence, provide adequate data security measures, and may not use that data for any other purpose.

For your own protection, we encourage you not to include sensitive personal data, credit card or similar personal data in any e-mails you send us or our staff.

8. How long we keep personal data for

Paradis Pietrasanta Srl only retains your personal data for as long as needed to fulfil the purposes for which it is collected, unless we are required or permitted by law to keep the personal data for longer.

Your personal data will be anonymised or deleted if your last interaction with Paradis Pietrasanta Srl was over 7 years ago. “Interaction with Paradis Pietrasanta Srl” includes for example visiting a Paradis Pietrasanta Srl Property or opening marketing communications from Paradis Pietrasanta Srl.

9. Links to other websites

Our websites may provide links to other websites for your convenience and information. These websites operate independently from us. Linked websites may have their own privacy policies, which we strongly suggest you review. To the extent that any linked websites you visit are not owned or controlled by us, we are not responsible for the websites’ content, any use of the websites, or the privacy practices of the websites.

10. Cookies

We use cookies and other tracking technologies on our websites to improve and deliver a better and more personalised service.

We do not associate the information in a cookie we place on your browser with any other personal data about you. Some cookies and similar technologies are provided by third parties. We do not control third-party technology and we are not responsible for any actions or policies of such third parties.

Managing Cookies on our Websites

When you first access our websites, you will receive a clear notice advising you that the website you are visiting intends to use cookies. You can let us know what (if any) cookies you accept by either:

(1) Clicking the “Accept and Continue” button to accept all cookies.

(2) Going to the “Cookies Settings” link and choosing which types of cookies you wish to accept.

(3) Clicking the “X” on our cookies notice banner. No cookies other than Strictly Necessary Cookies (as defined below) will be placed on your browser if you choose this option.



If you have any questions or comments about this Policy or our use of cookies and similar technologies in general, please email our Data Protection Officer at or write to us at:

Paradis Pietrasanta Srl
Viale Oberdan, 38
55045 Pietrasanta (LU) Italia

11. Updates to our Privacy Policy

This Privacy Policy may be updated periodically and without prior notice to you to reflect changes in our processing of your personal data and privacy practices. We will post a prominent notice on each of Paradis Pietrasanta’s websites to notify you of any significant changes to our Privacy Policy and indicate at the top of the Privacy Policy when it was most recently updated.

12. How to contact us

If you have any questions or comments about this Privacy Policy, the use of cookies, if you would like us to update personal data we have about you or your preferences, or to exercise Your rights (as detailed above), please email our Paradis Pietrasanta Srl Data Protection Officer at or write to us at:

Paradis Pietrasanta Srl
Viale Oberdan, 38
55045 Pietrasanta (LU) Italia